What is Digital Marketing

Digital Marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, websites, email, and online advertisements to reach and engage with the target audience.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is growing rapidly as more businesses move online. It helps businesses reach a wider audience, promote their products, and build customer relationships. It also offers career opportunities in SEO, social media marketing, content creation, and online advertising.

A digital marketer analyzing website performance and marketing data on a laptop to improve campaign results.

TECHNIQUES OD DIGITAL MARKETING

There are several techniques of digital marketing-

1. SEARCH ENGINE OPTIMIZATION-

There are two types of SEO

a) On Page SEO

b) Off Page SEO

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